The Rokeach Value Survey (RVS) was developed by psychologist Milton Rokeach in 1973 as a tool to measure individual values. It is an instrument that is used to measure and compare the values of individuals and to understand how those values influence behavior and decision making. The instrument consists of two parts: the 18 terminal values and 18 instrumental values. The terminal values are those that individuals aspire to attain, while the instrumental values are those that individuals use to achieve the terminal values. This survey has been widely used in a variety of research, including studies of the relationship between values and politics, religion, and consumer behavior (Rokeach, 1973).
The Rokeach Value Survey (RVS) has been found to be a reliable and valid measure of values. In a study of college students, researchers found that the RVS was able to differentiate values between individuals from different cultural backgrounds (Gonzalez, 1995). Additionally, the survey has been shown to be useful for measuring changes in values over time. For example, a study of university students found that the RVS was able to identify changes in values over a two-year period (Lang, 1997).
The Rokeach Value Survey (RVS) is a useful tool for researchers studying values and their impact on behavior. The instrument has been successfully used to measure and compare the values of individuals from different cultures and to measure changes in values over time. It is a reliable and valid measure of values that has been widely used in research.
References
Gonzalez, M. (1995). The reliability and validity of the Rokeach Value Survey in a Mexican-American sample. The Journal of Social Psychology, 135(4), 477-479.
Lang, P. (1997). Changes in values over two years in university students. The Journal of Social Psychology, 137(1), 13-18.
Rokeach, M. (1973). The nature of human values. New York: Free Press.