CORTICAL-AROUSAL FACTOR
Cortical-Arousal Factor Introduction and Core Definition The Cortical-Arousal Factor (CAF) is a theoretical construct postulated by the influential Canadian psychologist Daniel R. Berlyne, primarily within his pioneering framework of the New Experimental Aesthetics during the mid-20th century. At its most fundamental level, the CAF represents the degree to which a particular stimulus—especially an artistic or […]