Tag: attitude accessibility

November 18, 2025 / Mohammed looti

ACCESSIBILITY OF AN ATTITUDE

Defining Accessibility of an Attitude Accessibility of an attitude, in the realm of social psychology, refers precisely to the ease and speed with which an evaluation of a specific object, person, or issue can be retrieved from memory and brought into conscious awareness when encountering that object or a representation thereof. It is fundamentally defined […]

November 8, 2025 / Mohammed looti

AUTOMATIC ACTIVATION OF ATTITUDES

Defining Automatic Activation of Attitudes The concept of automatic activation of attitudes stands as a cornerstone in the study of social cognition, describing the swift, involuntary retrieval of an evaluative response upon encountering the corresponding attitude object. This process is characterized by its spontaneity, occurring without conscious intent or effortful deliberation on the part of […]