Tag: Attitude Towards Behavior

November 15, 2025 / Mohammed looti

PERCEIVED BEHAVIORAL CONTROL

Introduction to Perceived Behavioral Control Perceived Behavioral Control (PBC) represents a fundamental psychological construct, defined precisely as the degree to which an individual believes that performing a specific action or behavior is under their active management, volition, and capacity. This concept is perhaps most famously institutionalized as a key determinant within the comprehensive structure of […]

November 2, 2025 / Mohammed looti

THEORY OF PLANNED BEHAVIOR

Introduction and Historical Context The Theory of Planned Behavior (TPB) is a prominent social-psychological model designed to predict and explain human behavior in specific contexts. Postulated initially by the American social psychologist Icek Ajzen in 1985, TPB arose as a necessary extension of its predecessor, the Theory of Reasoned Action (TRA), which Ajzen co-developed with […]