Cognitive Dissonance: Why Your Brain Hates Contradictions
Cognitive Dissonance Theory The Core Definition of Cognitive Dissonance Cognitive Dissonance is fundamentally defined as the mental stress or discomfort experienced by an individual who holds two or more contradictory beliefs, ideas, values, or emotions simultaneously. It arises from the psychological need for internal consistency; when an individual’s actions conflict sharply with their established beliefs, […]