Tag: climate action


Behavioral Resurgence: Why Old Habits Return

Behavioral Resurgence: Why Old Habits Return

RESURGENCE The Core Definition of Resurgence The psychological phenomenon known as resurgence is defined as the return of a previously reinforced and then extinguished behavior when an alternative, functionally equivalent behavior is also subjected to the process of extinction. This concept is fundamental to the study of behavioral persistence and the mechanisms underlying relapse, particularly […]

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