Cognitive Dissonance: Why Your Brain Hates Contradictions
Cognitive Dissonance Theory Core Definition and Fundamental Principles The theory of Cognitive Dissonance stands as one of the most enduring and impactful concepts within modern social psychology. It describes the state of psychological discomfort that arises when an individual simultaneously holds two or more conflicting cognitions—which include beliefs, values, attitudes, or behaviors. The most fundamental […]