Dual Process Models: How Your Mind Makes Decisions
DUAL PROCESS MODELS OF PERSUASION The Core Definition of Dual Process Models The concept of Dual Process Models (DPMs) of persuasion represents a foundational set of theories in social psychology designed to explain how changes in attitude occur. At its core, a DPM posits that individuals process persuasive information—such as an advertisement, a political speech, […]
The Push Model: Why Passive Communication Limits Influence
Conceptualizing the Push Model The Push Model of communication describes a unidirectional flow of information where a sender initiates, controls, and executes the transmission of a message to a receiver, who typically occupies a passive role in the process. This foundational concept, while widely applied across business, marketing, and media studies, holds profound implications within […]