Cognitive Dissonance: Why Your Brain Hates Contradictions
Cognitive Dissonance Defining Cognitive Dissonance: The Core Concept Cognitive dissonance is a deeply influential psychological theory that describes the mental discomfort (psychological stress) experienced by an individual who simultaneously holds two or more contradictory beliefs, ideas, values, or emotions. This state of unease arises precisely because of an inconsistency that exists between one’s attitudes and […]