JANIS-FEYERABEND HYPOTHESIS
The Janis-Feyerabend Hypothesis: Defining Optimal Persuasion Strategy The Janis-Feyerabend Hypothesis posits a specific, highly structured model for maximizing the effectiveness of persuasive communication, primarily focusing on the sequencing of argument presentation within a two-sided discourse. This foundational concept in social psychology and communication theory suggests that true persuasive power is achieved not merely by presenting […]