Elaboration Likelihood: Why Your Brain Goes Deep
Introduction to the Determinants of Elaboration The concept of the Determinant of Elaboration (DOE) is fundamental to understanding how and why individuals process persuasive messages differently. Rooted deeply within the framework of the Elaboration Likelihood Model (ELM), proposed by Petty and Cacioppo, a DOE refers to any factor that influences the degree or extent of […]