Tag: disease outbreak


Cognitive Dissonance: Why Your Brain Craves Consistency

Cognitive Dissonance: Why Your Brain Craves Consistency

Cognitive Dissonance The Core Definition of Cognitive Dissonance Cognitive dissonance is a profoundly influential psychological theory first proposed in 1957, describing the mental stress or discomfort experienced by an individual who holds two or more contradictory beliefs, ideas, or values, or who engages in behavior that is inconsistent with their established attitudes. The core mechanism […]

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