Self-Presentation: Master the Art of Your Social Image
The term “self-presentation” refers to the process of strategically presenting one’s self to others in order to make a positive impression (Goffman, 1959). Self-presentation is a complex, multifaceted phenomenon that involves cognitive, emotional, and behavioral components (Leary & Kowalski, 1990). It has been found to play a significant role in the way individuals interact with […]