Cognitive Dissonance: Why Your Brain Hates Contradictions
Cognitive Dissonance Introduction to Cognitive Dissonance Cognitive dissonance is a psychological theory that describes the mental discomfort (dissonance) experienced by an individual who simultaneously holds two or more contradictory cognitions (ideas, beliefs, values, or emotional reactions). This state of inconsistency between thoughts, beliefs, or behaviors creates a feeling of unease, which individuals are motivated to […]