Tag: emotion transfer

March 9, 2026 / Mohammed looti

EXCITATION-TRANSFER THEORY

The Historical Foundations and Theoretical Genesis of Excitation-Transfer Theory The Excitation-Transfer Theory (ETT) represents a cornerstone of social psychology and communication studies, originally formulated by Dolf Zillmann and Jennings Bryant during the late 1970s. This theoretical framework emerged as an evolution of earlier concepts regarding human emotion, specifically building upon the Three-Factor Theory of Emotion. […]

November 24, 2025 / Mohammed looti

AROUSAL TRANSFER

Definition and Conceptual Foundations Arousal transfer, a core concept within social and physiological psychology, describes the process wherein residual physiological excitement originating from one stimulus or experience is mistakenly attributed to a subsequent, unrelated stimulus, resulting in an intensification of the emotional response to that second event. This mechanism explains an increase in the intensity […]