Excitation-Transfer: How Emotions Fuel Your Reactions
The Historical Foundations and Theoretical Genesis of Excitation-Transfer Theory The Excitation-Transfer Theory (ETT) represents a cornerstone of social psychology and communication studies, originally formulated by Dolf Zillmann and Jennings Bryant during the late 1970s. This theoretical framework emerged as an evolution of earlier concepts regarding human emotion, specifically building upon the Three-Factor Theory of Emotion. […]