Supernormal Stimulus: Why Your Brain Craves More
Introduction to the Supernormal Stimulus The concept of the Supernormal Stimulus (SNS) originates primarily within the field of ethology, the scientific study of animal behavior, specifically popularized by Nobel laureate Niko Tinbergen in the mid-20th century. At its core, an SNS is defined as an artificially exaggerated stimulus that elicits a response from an animal […]