Fuzzy-Trace Theory: How Our Minds Simplify Complex Choices
Introduction to Fuzzy Trace Theory The term Fuzzy Trace is foundational to Fuzzy-Trace Theory (FTT), a major cognitive model developed by researchers Charles Brainerd and Valerie Reyna, designed to explain how memory representation, storage, and retrieval impact human judgment and reasoning. A fuzzy trace is used specifically to describe an imprecise memory representation, often referred […]