Theory of Planned Behavior: Mastering Your Intentions
Introduction and Historical Context The Theory of Planned Behavior (TPB) is a prominent social-psychological model designed to predict and explain human behavior in specific contexts. Postulated initially by the American social psychologist Icek Ajzen in 1985, TPB arose as a necessary extension of its predecessor, the Theory of Reasoned Action (TRA), which Ajzen co-developed with […]