Cognitive Dissonance: Why Your Brain Loves to Rationalize
Cognitive Dissonance Theory Introduction: Defining Cognitive Dissonance Cognitive dissonance is a powerfully motivating psychological state of tension that arises when an individual simultaneously holds two or more conflicting cognitions, beliefs, values, or ideas. The core definition posits that humans are not only rational beings but, more importantly, rationalizing beings, possessing an innate drive toward maintaining […]