MOOD-AS-IN FORMAT ION THEORY
Introduction and Core Tenets The Mood-as-Information Theory (MAIT), a foundational concept within the study of affect and cognition, was first proposed by prominent U.S. psychologists Norbert Schwarz (b. 1953) and Gerald L. Clore (b. 1939). This theory offers a powerful explanation for how transient emotional states, or moods, influence complex decision-making and evaluative judgments. MAIT […]