Cognitive Dissonance: Why Your Brain Hates Contradictions
Cognitive Dissonance Introduction to Cognitive Dissonance Cognitive dissonance is a psychological phenomenon describing the mental discomfort experienced by a person who simultaneously holds two or more contradictory cognitions, such as beliefs, values, or attitudes. This discomfort is typically felt when there is a discrepancy between what one believes or knows and what one does, or […]