Peripheral Route: How Subtle Cues Sway Your Decisions
Introduction and Definition The peripheral route to persuasion constitutes a critical mechanism within the broader framework of social psychology, specifically detailed by the Elaboration Likelihood Model (ELM). This procedure describes how outlooks, beliefs, or attitudes are cultivated or altered primarily as a result of utilizing peripheral cues rather than through the cautious examination and consideration […]
ELABORATION-LIKELIHOOD MODEL (ELM)
Elaboration-Likelihood Model (ELM): A Review The Elaboration-Likelihood Model (ELM) is an influential persuasion theory developed to explain how people process messages and how this process influences their attitudes and decision making. The ELM is based upon the concept of cognitive processing and is a dual-route approach to persuasion that considers the two different mechanisms of […]