Tag: pleasant effect


AROUSAL-BOOST MECHANISM

Introduction to the Arousal-Boost Mechanism The Arousal-Boost Mechanism is a pivotal concept within the field of experimental aesthetics and motivational psychology, primarily attributed to the work of the influential British-born Canadian psychologist, Daniel E. Berlyne (1924-1976). Proposed in 1967, this mechanism offers a sophisticated explanation for why certain stimulus patterns—particularly those characterized by novelty, complexity, […]

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