Cognitive Dissonance: Why Your Brain Craves Consistency
DISSONANCE REDUCTION The Core Definition of Dissonance Reduction Dissonance Reduction is a fundamental psychological process describing the mechanism by which individuals seek to minimize or eliminate the internal psychological discomfort that arises from holding two or more conflicting beliefs, attitudes, values, or behaviors. This state of conflict, formally known as Cognitive Dissonance, is experienced as […]