SELF-AFFIRMATION THEORY
SELF-AFFIRMATION THEORY: Introduction and Core Tenets Self-Affirmation Theory (SAT), primarily developed by social psychologist Claude Steele in the late 1980s, posits that individuals are fundamentally motivated to maintain a sense of self-integrity—a global perception of themselves as adaptive, competent, stable, moral, and capable of controlling important life outcomes. This theory provides a powerful framework for […]