Articles
Self-Perception Theory: Why You Are What You Do
Introduction to Self-Perception Theory Self-Perception Theory (SPT), developed by psychologist Daryl Bem in the late...
# self-perception theory
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Articles
Effort Justification: Why We Value What We Suffer For
Introduction to Effort Justification Effort justification is a powerful and pervasive psychological phenomenon wherein individuals...
Articles
Attitude Bolstering: Build Unshakable Inner Convictions
Bolstering of an Attitude Introduction to Attitude Bolstering The concept of attitude bolstering refers to...
Articles
Cognitive Dissonance: Why We Change Our Minds to Fit In
Definition and Foundational Concepts The Forced Compliance Effect describes a powerful psychological phenomenon wherein an...