Cognitive Dissonance: Why Your Brain Hates Contradictions
Cognitive Dissonance Theory The Core Definition of Cognitive Dissonance Cognitive Dissonance is defined as a state of psychological discomfort experienced when an individual simultaneously holds two or more conflicting cognitions (beliefs, ideas, values, or emotions) or when they observe a behavior that is inconsistent with their established attitudes or self-concept. This powerful and motivational theory […]