the discovery which, when presented for a short period of time, one letter is more easily recognized within the context of a term than whenever shown by itself. An alike, but weaker impact, is attained whenever letters are shown as part of a pronounceable, but meaningless vowel-consonant mixture. Commonly referred to as Reicher-Wheeler effect.
WORD-SUPERIORITY EFFECT (WSE): “According to the word superiority effect, individual letters are more easily identified when presented in the context of a word. “