in attribution theory, the principle that if someone performs an action when there are known constraints, his or her motive for acting must be stronger than any of the inhibitory motives or constraints. Compare with the discounting principle, [introduced by U.S. social psychologist Harold H. Kelley (1921-2003)1
AUGMENTATION PRINCIPLE: “The augmentation principle refers to whichever is stronger – the will to act with consequences or the will not to act because of the consequences.”