Congruence Conformity: A Review of Current Research

In recent years, much research has been conducted on the concept of congruence conformity, which is the tendency of individuals to align their beliefs and behaviors with those of the majority group. This phenomenon has been observed in a variety of contexts, including consumer behavior, political attitudes, and religious beliefs. In this article, we review the current research on congruence conformity and discuss its implications for public policy and social behavior.

The concept of congruence conformity was first introduced by Asch (1956) in his classic study on group influence. In this study, Asch found that when participants were presented with a simple line judgment task, they tended to conform to the majority’s opinion even when it was clearly incorrect. This finding has been replicated in numerous subsequent studies, indicating that individuals often defer to the majority in situations where their own opinion is uncertain.

In addition to the influence of group opinion on individual behavior, research has also examined the effects of social identity on congruence conformity. For example, studies have found that the degree of congruence conformity varies depending on the nature of the group to which an individual belongs (e.g., racial, religious, or political group). Furthermore, individuals tend to be more likely to conform to the majority opinion when they identify strongly with the group (e.g., by perceiving themselves as group members).

Recent research has also explored the relationship between congruence conformity and persuasion. Studies have found that individuals are more likely to be persuaded by an opinion if it is consistent with the majority’s view, even if the opinion is objectively incorrect. This finding suggests that congruence conformity can be used as a persuasive tool, as people are more likely to be influenced by a message if it aligns with the majority’s opinion.

Finally, research has investigated the impact of congruence conformity on public policy. Studies have found that individuals are more likely to support policies that align with the majority’s opinion, even if the policies are objectively harmful. This finding suggests that congruence conformity can have important implications for public policy, as it can lead to the adoption of policies that are not in the public’s best interest.

In conclusion, the current research on congruence conformity indicates that individuals tend to align their beliefs and behaviors with those of the majority. Furthermore, this tendency is affected by social identity, persuasive messages, and public policy decisions. These findings have important implications for understanding social behavior and for designing effective public policy.


Asch, S. E. (1956). Studies of independence and conformity: I. A minority of one against a unanimous majority. Psychological Monographs: General and Applied, 70(9), 1–70.

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