CONGRUITY THEORY
postulated by American psychologists PercyTannenbaum and Charles Osgood, a mental consistency theory which centers on the part of the convincing conversations in alterations to the state of mind. It bears a likeness to balance theory wherein it proposes that individuals are likely to possess an inclination for components in a mental system that are aligned with one another on an interior basis.
CONGRUITY THEORY: “In accordance to congruity theory, people are more likely to accept help or advice from friends than enemies.”
