first proposed by Canadian psychology M. Craik (1935 – ), suggesting that the encoding of a specific memory is dependent on the level of elaboration and understanding of the information associated with the memory is.
LEVELS-OF-PROCESSING MODEL OF MEMORY: “One of the many models which aims to explain the process of memory is the levels-of-processing concept which suggests that memory is in two parts- the idea and the information individuals then associated with the idea.”