PLEASURE CENTER

any of multiple different regions of the brain which, upon intracranial self-stimulation, have been involved in generating satisfaction. The presence of pure satisfaction centers has not been definitively recognized, specifically because the self-stimulation reaction rate differs in accordance with aspects such as the duration and magnitude of the electrical stimulation. Commonly referred to as the reward center.

PLEASURE CENTER: “The concept of the pleasure center was proposed by James Olds, an American psychologist.”
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