Cognitive Dissonance: Why Your Brain Hates Contradictions
Cognitive Dissonance Defining Cognitive Dissonance Cognitive dissonance is a profound psychological phenomenon characterized by the mental discomfort or psychological stress experienced by an individual who holds two or more contradictory cognitions—ideas, beliefs, values, or emotional reactions—simultaneously. This discomfort also arises when an individual’s actions are inconsistent with their established beliefs or attitudes. The theory posits […]