Nucleus Accumbens: Unlocking the Science of Desire
Nucleus Accumbens: The Brain’s Pleasure Center The nucleus accumbens (NAc) is a brain structure located in the ventral striatum, which is a part of the basal ganglia. It is an area of the brain that is related to reward, motivation, and pleasure, and is often referred to as the brain’s “pleasure center” (Eisenberger, Schulkin, & […]