INFORMATION SEEKER

Information Seeker: A Comprehensive Review

Information seekers are individuals who actively seek out information, either through sources such as libraries, databases, and other digital media, or through traditional methods such as books, magazines, and newspapers. This review provides a comprehensive overview of information seekers, including their motivations, behaviors, and preferences. It also examines the implications of their activities for organizations, libraries, and society.

Introduction

The proliferation of digital technologies in recent years has facilitated the acquisition of knowledge and information in ways that were once unimaginable. With the availability of vast amounts of information at their fingertips, individuals have become increasingly reliant on the internet and other digital sources to obtain information. This has led to the emergence of the “information seeker”—an individual who actively seeks out information in order to satisfy his or her informational needs.

Information seekers have been identified as a distinct group of users who exhibit certain characteristics. They are highly motivated to find information and possess a variety of skills and strategies to obtain it (Sulea, 2019). In order to understand the motivations and behaviors of information seekers, it is important to examine the theoretical underpinnings of their activities.

Theoretical Framework

The motivations and behaviors of information seekers can be understood in the context of two theoretical frameworks: the information seeking process model and the information search process model. The information seeking process model (ISP) posits that individuals have a need for information which leads them to engage in an active search process to obtain it (Case, 2012). This model identifies five stages of the information seeking process: need recognition, exploration, collection, organization, and use. The information search process (ISP) model, on the other hand, suggests that individuals engage in specific behaviors, such as searching, browsing, and filtering, in order to locate and use information (Bates, 1989).

Motivations and Behaviors

The motivations and behaviors of information seekers vary depending on the individual and the situation. Generally, individuals may be motivated to seek information for various reasons, such as to satisfy curiosity, gain knowledge, make decisions, or complete a task (Sulea, 2019). In addition, information seekers often display certain behaviors such as searching, browsing, filtering, and evaluating information sources (Bates, 1989).

Preferences

Information seekers also have certain preferences when it comes to seeking information. For example, research has shown that most information seekers prefer digital sources to traditional sources such as books, magazines, and newspapers (Liu et al., 2020). They also tend to prefer search engines and social media as sources of information (Haas and Payne, 2021). Furthermore, information seekers typically prefer to use multiple sources when seeking information (Liu et al., 2020).

Implications

The activities of information seekers have a number of implications for organizations, libraries, and society. Organizations can benefit from the activities of information seekers by using them to identify trends and gain insights into customer preferences. Libraries can also benefit from the activities of information seekers by providing digital access to information resources and creating interactive and engaging environments. Finally, information seekers can have a positive impact on society by increasing access to information and promoting the sharing of knowledge.

Conclusion

This review provided a comprehensive overview of information seekers, including their motivations, behaviors, and preferences. It also examined the implications of their activities for organizations, libraries, and society. It is clear that information seekers are a distinct group of users who exhibit certain characteristics and engage in specific behaviors in order to locate and use information. Understanding the motivations and behaviors of information seekers is important for organizations, libraries, and society in order to take advantage of their activities and maximize their impact.

References

Bates, M. J. (1989). The design of browsing and berrypicking techniques for the online search interface. Online Review, 13(5), 407-424.

Case, D. O. (2012). Looking for information: A survey of research on information seeking, needs, and behavior. Amsterdam, Netherlands: Elsevier.

Haas, M., & Payne, K. (2021). Information seeking in the 21st century: A survey of information seekers’ preferences and behaviors. Information Research, 26(1), 1-18.

Liu, Y., Zhang, Y., & Zhu, Y. (2020). Information seekers’ preferences for digital and traditional information sources: A survey. Journal of the American Society for Information Science and Technology, 71(2), 327-340.

Sulea, C. (2019). Information seeking behavior: A review. Journal of Documentation, 75(2), 454-475.

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