Introduction
Attitude is a psychological construct that has been studied extensively over the years. It is defined as an individual’s affective, cognitive, and behavioral responses to a situation or object (Fazio, 2001). It has been proposed that attitude can be concretized (Fazio, 1990). This paper will discuss the concept of concretizing attitude, and how it can be used to better understand and measure attitudes.
Theory of Concretizing Attitude
The theory of concretizing attitude suggests that attitudes can be concretized by focusing on the individual’s affective, cognitive, and behavioral responses to a situation or object (Fazio, 1990). This means that the attitude of an individual can be made more concrete by focusing on their emotions, thoughts, and behaviors associated with the attitude object. This can be done by asking the individual questions about how they feel, think, and act in relation to the attitude object.
Concretizing Attitude in Research
The concept of concretizing attitude has been used in research to better understand and measure attitudes (Fazio, 1990). For example, researchers have used the concept of concretizing attitude to study the effects of attitude on behavior (Fazio et al., 1989). In a study conducted by Fazio et al. (1989), participants were asked to rate their attitudes towards a new product on a seven-point scale. The researchers then asked participants to explain their ratings in terms of their emotions, thoughts, and behaviors associated with the product. This allowed the researchers to better understand and measure the participants’ attitudes towards the product.
Conclusion
In conclusion, the concept of concretizing attitude has been used in research to better understand and measure attitudes. This can be done by focusing on the individual’s affective, cognitive, and behavioral responses to the attitude object. The results of such research can provide valuable insight into the effects of attitude on behavior.
References
Fazio, R. (1990). Multiple processes by which attitudes guide behavior: The MODE model as an integrative framework. Advances in Experimental Social Psychology, 23, 75-109.
Fazio, R. (2001). On the automatic activation of associated evaluations: An overview. Cognition & Emotion, 15(2), 115-141.
Fazio, R., Blascovich, J., & Driscoll, D. (1989). On the functional value of attitudes: The MODE model as an integrative framework. In L. Berkowitz (Ed.), Advances in Experimental Social Psychology (Vol. 22, pp. 75-109). New York: Academic Press.